Terms used on TheLinkTree and in creator marketing.
- Link in bio
- One hyperlink in a social profile bio pointing to a multi-link landing page.
- Bio page
- A mobile landing page aggregating links and calls-to-action from one shareable URL.
- Link-in-bio tool
- Software that hosts your bio page, such as TheLinkTree at thelinktree.com.
- CTR (click-through rate)
- Percentage of page visitors who click at least one link on your bio page.
- Scheduled link
- A bio link that appears or hides automatically between set dates.
- Lead capture
- Collecting visitor contact details via a form on your bio page.
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